Page 98 - Proceeding 2015

FAMP URS Nicolae
CCASP SOCIAL NETWORK USE IN ROMANIAN PUBLIC ADMINISTRATION: BIG CITIES, SMALL STEPS

Some pages were more effective than others in stoking dialogue and interactions. A semantical analysis

could reveal more about the difference between the pages that were successful and those that were not.
Our hypothesis (to be verified in another paper) is that official messages written in a more colloquial tone,
from the citizen’s perspective or with the point of view of the public taken into account, and sprinkled with

a number of personal messages from the mayor is one path to creating an engaged community.

If we should place the use of Facebook in Romanian county seats official (or quasi-official) pages in the
categorization offered by Mergel and Bretschneider, they would probably be at the beginning of the

second stage: the public servants feel the need to have on official presence in social media, but the rules
and regulation for this are not in place yet and the people in charge are not yet fully familiar with the
advantages, disadvantages and idiosyncrasies of the new communication medium.

REFERENCES

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Facebrands.ro. (2015, 10 02). Date demografice Facebook România. Retrieved from Facebrands:
http://www.facebrands.ro/demografice.html

Kemp, S. (2015, January 22). Global Digital & Social Media Stats: 2015. Retrieved from Social Media PROCEEDINGS OF THE 11 TH ADMINISTRATION AND PUBLIC MANAGEMENT INTERNATIONAL CONFERENCE ”Strategic Management for Local Communities” 30 th – 31 st October 2015 Bucharest
Today: http://www.socialmediatoday.com/content/global-digital-social-media-stats-2015

Landemore, H. (2015). ”Inclusive Constitution-Making: The Icelandic Experiment”, Journal of Political
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Leander, M. (2015, 10 02). What is a good Engagement Rate on a Facebook Page? Here is a benchmark
for you. Retrieved from Michael Leander Direct MArketing Consulting & Speaking:
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McNutt, K. (2014). ”Public engagement in the Web 2.0 era: Social collaborative technologies in a public
sector context”, Canadian Public Administration, vol. 57, no 1, pp. 49-70.
Mergel, I., Bretschneider, S.I. (2013). ”A Three-Stage Adoption Process for Social Media Use in
Government”, Public Administration Review, vol. 73, no 3, pp. 390-400.
Miniwatts Marketing Group (2015, November 15). Internet World Stats. Retrieved from Internet World
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Urs, N. (2015). ”Folosirea social media în administra?ia publică din România”, Revista Transilvană de
?tiin?e Administrative, vol. 18, no 1, pp.124-132.

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