Page 94 - Proceeding 2015

FAMP URS Nicolae
CCASP SOCIAL NETWORK USE IN ROMANIAN PUBLIC ADMINISTRATION: BIG CITIES, SMALL STEPS

Cristian Popescu Piedone… 961,04
Nicolae Robu (Timi?oara) 321,64
Ciprian Prisăcaru … 313,21
Iulian Bădescu (Ploie?ti) 218,03
Robert Negoi?ă (Sector 3) 133,07
Slatina 112,60
Emil Boc (Cluj-Napoca) 103,83
Andrei Chiliman (Sector 1) 90,12
Gala?i 76,15
Arad 66,12
Alba Iulia 61,03
Sibiu 50,00
Bacău 42,17
Oradea 37,02
Constan?a 36,61
Tulcea 36,22
Ia?i 36,13
Piatra Neam? 27,63
Drobeta Turnu-Severin 25,66
Primaria Generala Bucure?ti 21,17 PROCEEDINGS OF THE 11 TH ADMINISTRATION AND PUBLIC MANAGEMENT INTERNATIONAL CONFERENCE ”Strategic Management for Local Communities” 30 th – 31 st October 2015 Bucharest
Tirgu Mures 21,07
Alexandria 18,56
Sector 6 17,86
Râmnicu Vâlcea 16,72
Boto?ani 14,40
Baia Mare 13,69
Deva 13,64
Bra?ov 8,85
Giurgiu 8,72
Craiova 7,25
Târgu-Jiu 7,17
Sector 2 6,78
Sfântu Gheorghe 3,21
Re?i?a 0,83

FIGURE 3 – INTERACTION RATE
Source: The Author

The instrument used by most researchers when studying the success of Facebook communication is the
engagement rate. This is represented by the total number of interactions (Likes, Comments and Shares)

per number of followers or fans. A score of 1 is generally considered a good result, one over 0.5 gets a

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