Page 91 - Proceeding 2015

URS Nicolae FAMP

SOCIAL NETWORK USE IN ROMANIAN PUBLIC ADMINISTRATION: BIG CITIES, SMALL STEPS
CCASP

The data were collected between January 1st 2014 and March 30th 2015 (454 days). We started in our
analysis with 48 city halls, but in the end we gathered data only for 34 among them. The reasons for this
wee manifold: some of them had no Facebook page (Brăila, Buftea, Buzău, Călăra?i, Foc?ani, Miercurea
PROCEEDINGS OF THE 11 TH ADMINISTRATION AND PUBLIC MANAGEMENT INTERNATIONAL CONFERENCE
Ciuc, Satu Mare, and Vaslui), they had very few or no posts - very few meaning under 5 posts (Bistri?a,
Pite?ti, Sectorul 5, Slobozia, and Suceava), their page was created too late for our research (Zalău, in

July 2015), or we could not find out the number of people in their IT Department (Drobeta Turnu Severin).
We should also note that, from these 34 Facebook pages, 7 of them are not institutional, but fan pages
of the mayors, used instead of a city hall page – Andrei Chiliman (Bucharest sector 1), Ciprian Prisăcaru

(Târgovi?te), Cristian Popescu Piedone (Sectorul 4), Emil Boc (Cluj-Napoca), Iulian Bădescu (Ploie?ti),
Nicolae Robu (Timi?oara), Robert Negoi?ă (Bucharest sector 3). The data were collected using the

software FacePager, cleaned in Google Refine, and interpreted with the help of Microsoft Excel and
Tableau Desktop.

The following categories of information were analyzed: the number of posts, the type of message, the
30 th – 31 st October 2015 ”Strategic Management for Local Communities” Bucharest page.
content, number of likes, number of shares, number of comments, and total number of likes/fans of the

6. FINDINGS

We found that the way in which public administration institutions use their Facebook account varies widely,
and the success of their interactions is also very different from one city hall to another. The next chart
shows the number of posts in the 454 days for each account that had more than 100 posts in this interval

(just over half of them):

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