Page 259 - Proceeding 2015
P. 259

PROFIROIU Alina-Georgiana and HURDUBEI (IONESCU) Roxana Elisabeta    FAMP
                                     A REVIEW OF ORGANISATION CULTURE ASSESSING INSTRUMENTS               CCASP



                              1. INTRODUCTION


                              More and more companies across the word consider the organisation culture vital for the performance of
                   PROCEEDINGS OF THE 11 TH  ADMINISTRATION AND PUBLIC MANAGEMENT INTERNATIONAL CONFERENCE
                              their employees and ultimately for their business success.

                              “The contemporary definition of Organizational Culture includes what is valued; the leadership style, the
                              language and symbols, the procedures and routines, and the definitions of success that characterizes an
                              organization. So, organizational culture is a specific collection of values and norms that are shared by

                              people and groups in an organization and that control the way they interact with each other and with
                              stakeholders outside the organization” (Markovic, 2008).

                              More and more companies in the recent years have a well-defined business strategy and consider vital
                              for their success to align the organisation culture to the company strategy. Many business leaders have

                              been focusing on creating and fostering an organisation culture that will encourage performance and in
                              the same time will determine employees’ motivation and engagement.
                        30 th  – 31 st  October 2015  ”Strategic Management for Local Communities”   Bucharest   and different authors developed models used to identify, describe and assess the organisational culture.
                              Even though the organisational culture varies from one organisation to another, commonalities do exist



                              However,  many  authors  agree  that  new  technologies  and  globalisation  put  pressure  to  change  on

                              organisations in different countries and regions. Moreover, they had a significant impact on many sectors
                              or industry macrocultures.

                              The  world  changed  significantly  in  the  last  decade.  The  development  of  the  Internet  and  the  wide

                              availability of information and knowledge, the almost free instant communication mediated by email and
                              other electronic aids, social networking, all other advances in IT have changed the way people think and
                              the way companies are doing business.


                              Therefore, successful organisations tend to be more flexible, willing to learn and adapt quickly to new
                              ways of working and according to recent articles, organizational culture will probably be an even more
                              important  factor  in  determining  the  success  or  failure  of  firms  during  the  next  decade  when  more

                              technological changes are expected.

                              In the age of globalisation and rapid emergence of new technologies that allow companies to have instant
                              access to information, the instruments available for profiling the organisational cultural have a great

                              variety and are easily accessible to managers and HR professionals from across the world.

                              The purpose of this study is to review and analyse some of standardised instruments for measuring and
                              profiling the organisational culture and also to understand why many  companies who decide to investigate




                                                                                                          257
   254   255   256   257   258   259   260   261   262   263   264