Page 115 - Proceeding 2015

NASTASEANU Ariana FAMP
SMART SPECIALIZATION STRATEGIES AND EMPOWERING CITIZENS CCASP

made approach and authorities that think along with them. So citizens and government are devising new
ways of relating to each other and working together – in what is often called a 'do-ocracy'. Central
governments as well as local ones should become keen to promote and support this form of democratic
PROCEEDINGS OF THE 11 TH ADMINISTRATION AND PUBLIC MANAGEMENT INTERNATIONAL CONFERENCE
collaboration.

If this is the case in Western European countries, the interest on listening to the general public in the
Eastern European didn’t find much openness from the Governments in terms of public consultations,

campaigns, referenda etc. Over the past few years, in Romania a positive trend was registered, for
example public the debate on environmental impact of re-opening gold mines (Rosia Montana, 2013).

Nowadays, in the era of social media, crowd-funding and huge virtual campaigns, public mobilization can

be easily kicked-off provided that the right strategy is put in place. The example above was partly
successful due to its virtual communication strategy through various tools: blogs, social media (Facebook,

Tweeter) and vast coverage press release.

30 th – 31 st October 2015 ”Strategic Management for Local Communities” Bucharest events, which offer a great opportunity for highly motivated individuals with any professional background
However, the role played by physical meetings cannot be denied. Hackathons are collaborative innovation

to come together to exchange ideas. These open spaces are a great contradiction to traditional setups.
One key driver here is open source thinking – people sharing methods, data and ideas without obstacles,
which works fine as long as it involves open source licensed material, but if intellectual property rights

come to play, it can get critical.

6. STUDY CASE: ONE STOP-SHOP FOR YOUNG PEOPLE (STUDENTS,

ENTREPRENEURS, PUBLIC AUTHORITIES, NGOS ETC.) TO BE SETUP IN MAIN

CAPITALS OF THE REGIONS

There are several ways that public authorities can support and assist representatives of the quadruple
helix in meeting the challenges intrinsic in implementing the innovation models and the design of the
smart specialization.

Examples of these roles are as follows:

? Enabler, e.g. sponsor and provider of infrastructure

? Decision maker, e.g. maker of regional/local innovation policies (e.g. guidelines, financial

incentives, R&D&I programmes supporting user-oriented innovation)

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